Design Consultant

My role as an independent consultant in developing a brand's corporate identity involves understanding the client's needs, creating a design that aligns with their vision and goals, coordinating the work of a team of 10-15 designers, and ensuring the final product meets the client's expectations. Effective communication and project management skills will be essential in completing this project.

Day By Day Desserts

85°C is a new concept brand, creating a unique style of handmade desserts and restaurants. It also launched the brand's first DIY, allowing consumers to make Day By Day desserts themselves. Kaisi extended the production of official desserts according to the owner's appeal and the existing brand recognition system.

Planning

Taste simple happiness in hand-made pastries, transform the fun of making desserts and the pleasure of tasting desserts into fresh, colorful colors and visual symbols, and integrate them into the website's layout.

Challenge

Went through many rounds of communication and adjustments with the initial design. Cooperated with the DIY store's opening schedule, prioritizing completing the on-site teaching system, overcoming time pressure, and online testing.

System

In addition to planning the use of the tablet teaching system in the store, the official website of the new concept brand image was also built simultaneously and combined with the reservation system function.

A simple and intuitive operation interface was planned, allowing consumers to book the time slot for making desserts through the website. They can also enter each official website page to enjoy the dessert display and learn about the latest activities and news.